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The magazine has been created by the Alchemy Network and provides inspirational success stories from entrepreneurs around the world. It also provides a platform for entrepreneurs to showcase their business and highlight what makes them “stand out from the crowd”.

If you feel that you have your own success story to tell please get in touch (gary@alchemy7.co.uk) and we can discuss featuring your business in the next edition.

The Audit comprises structured discussions and questionnaires with senior management and staff as well as external market research including an in-depth competitor analysis. Internal research may also include one or more business growth workshops to draw out new ideas and gain full employee involvement.

A sample of existing customers, past customers, and prospects will also be questionned on their attitudes towards the company and product or service enhancements that they would like to see in the future. Customers are more likely to reveal their true thoughts to a third party company. Past customers may, for example, use price as an excuse for moving away, whereas research shows that typically two thirds of customers go elsewhere due to a perceived lack of interest from the supplier/poor service.

The main output from the Audit will be a Business Growth Action Plan which will be based around our 7 Profit Multipliers. This will include, for example, improvements to market positioning, sales lead generation, sales conversion, and customer lifetime/customer experience. We can assist with the implemenation of the Action Plan if required.

Growth Audit Guarantee – if the perceived value of the Action Plan isn’t at least 5 times the cost of the Audit then we will refund all fees in full.

For further information please get in touch - www.alchemy7.co.uk

Many of us work within our own little business silos and ignore the opportunities that partnering or joint venturing can bring. If you would like any help to develop a partnering strategy or to identify and approach potential partners then please get in touch through the website – www.alchemy7.co.uk 

Incidentally, “You are not Alone” as an email subject title  was recently found to be one of the most successful in terms of the email being opened (it apparently appeals to our subconscious need to be part of a wider group or community).

For further information please visit the News section of the Alchemy 7 website – www.alchemy7.co.uk .

Having said that I picked up 2 high quality leads and I also had a good chance to network with other exhibitors and build some potential business partnerships for the future.

My seminar turned into a great one to one session with a company that has a lot of growth potential and hopefully we will be working together in the future.

So in the cold light of day I would say that it was worth attending from my point of view. Having said that if I was a low cost high volume business looking for more like 15 to 20 leads from the day I might not have the same view of the event. In other words each participant needs to evaluate its participation against its own criteria.

I will also be presenting a seminar at 3.45pm on “Growing a Business out of Recession”.

The exhibition and seminars are free so why not come along ……

One of the issues that I have as a business growth consultant is that sometimes potential clients struggle to fully get to trips with the services that I offer and try to compartmentalise me as a general business coach or marketing consultant, whereas my business is 100% focussed on implemeting strategies and systems to grow sales, profits, and value within a business, i.e. it’s not about management development, creating brochures, etc (although these can form part of a project as well).

Our new Nova system makes what I do more tangible by introducting 3 high octane manuals that I go through section by section with clients. Clients get to keep a copy of the manuals and are free to look through them before signing up. Effectively the Nova system provides businesses with a market leading sales and marketing system that, once implemented, will put them head and shoulders above their competitors.

For further information on the Nova system and to discuss how it can dramatically increase growth within your business please get in touch.

I quizzed him on this and it became apparent that he didn’t really have any idea how successful the advertising had been, but that he felt he should move his marketing spend to a different area.

At my company, Alchemy 7, we are very scientific about how we look at marketing spend. The bottom line is that you can put systems in place to be able to measure the effectiveness of different campaigns. If you know that by investing £1,000 for example on a particular campaign you generate £2,000 in profit then the marketing budget becomes an investment rather than a cost. Would you switch this expenditure to something else or would you build on this success with increased investment?

The bottom line is that most companies do not measure the effectiveness of their marketing and that is why they view marketing as a cost rather than as an investment. The good news for savvy marketers is that there are plenty of opportunities to take a more scientific approach to their campaigns and stay ahead of the game.