Ok, so I attended the East Midlands Business to Business Exhibition and let’s be honest many of the exhibitors, including myself, were disappointed with the number of visitors.
Having said that I picked up 2 high quality leads and I also had a good chance to network with other exhibitors and build some potential business partnerships for the future.
My seminar turned into a great one to one session with a company that has a lot of growth potential and hopefully we will be working together in the future.
So in the cold light of day I would say that it was worth attending from my point of view. Having said that if I was a low cost high volume business looking for more like 15 to 20 leads from the day I might not have the same view of the event. In other words each participant needs to evaluate its participation against its own criteria.
